Cameron Armstrong: everything I'm building, on one map.
A podcast, a platform, an agency and a card game, from Ampthill to London. The homepage is a 3D map of all of it; this is the short version in plain text.
About
I'm Cam. 24, living in London.
I've been obsessed with marketing since I uploaded my first YouTube video at 10. By 13 I was running social media for a local business, then a few more. After that came a crypto start-up and a social media agency that never became the success I planned.
At 17 I left sixth form for an apprenticeship at OMD. Since then I've seen how it's done at Initiative, KINESSO and now VCCP Media, where I'm Addressable Director, on brands like McDonald's, Barclays, Amazon and Prime Video. Working on some of the biggest spends in the industry taught me that even the work everyone calls best in class has a lot left to fix.
So I build things. In 2024 I co-founded Firepit, an app to tackle loneliness and get people having proper conversations, especially young people in big cities.
I've been asking the same question ever since: why is it done like this? AI doesn't replace the thinking. It replaces the routing.
The projects
- The Prompt & The Pitch: a podcast on AI and advertising, co-hosted with Sean Halpin. News on Mondays, a guest on Fridays.
- Olson: a decision intelligence platform for advertising, co-founded with Sean Halpin.
- Armstrong & Agents: one senior practitioner inside your business, with agents doing the routing, building and reporting. Fixed-fee 90-day sprints. Opening January 2027.
- Firepit: conversation cards, an app and community dinners, with prompts tailored to who you're with.
Also on the map: CROSSED, a pub game for four to eight, played on your phones.
The timeline
Before the agencies: first YouTube videos at 10; the Cameron Armstrong channel at 13 (challenges and pranks, 4,500+ subscribers and 350,000 views); PayDigic, a crypto payment gateway, with a £50k seed at 15; Impedia, a social media agency for founders. In 2022 I ran two marathons in two days for Movember. Since February 2023 I've posted on LinkedIn every month. My first panel was LG Ad Solutions' CTV breakfast at the Shard in November 2023; since then I've spoken at Advertising: Who Cares?, Programmatic Pioneers Summit and the Science Museum. I co-founded Firepit in March 2024. Paris Marathon is in 2027.
- OMD: apprentice at 17, on McDonald's and Barclays. A founding member of ATOM, OMD's automation, technology, operations and measurement team.
- Initiative: Partnerships Manager on the Amazon account for two years, planning and strategy across Amazon's UK digital activity.
- KINESSO: Product & Strategy Associate Director at IPG, working across Mediahub Worldwide.
- VCCP Media: Addressable Director since 2025, with creative and media under one roof. First in the UK to go live with an agentic workflow in a campaign, via PubMatic.
Writing
- From information asymmetry to imagination asymmetry
- I built the podcast’s website over a weekend
- Media attention has hit a ceiling
- Brandy at the top of the stairs
- When everyone zigs, zag
- In 1956 Chevrolet spent $3m on a musical
- Distribution is the #1 skill you can learn right now
- A rectangle inside the rectangle
- Companies freeze the same way they grow
- If Claude makes the third paragraph clearer, whose work is it?
- What if the best strategy isn’t more content, but less?
- The Double Reckoning - Why advertising is the one industry facing two revolutions at once.
The full archive: essays, long reads, every LinkedIn post since 2017, early decks and the first version of this site.
Photography
The photo library: travel photos, from Somerset to Marseille, Rome to San Francisco. Twenty of them hang in the Art Studio on the map.
Contact
Podcast guests, collaborations, or a coffee in London: cam.armstrong002@gmail.com.